Before I decided to go into the book business, I thought about maybe doing something with advertising. I figured I was good at it. After all, if I hated the commercial nine times out of ten the commercial would be a huge hit and/or the product took off (think frogs and beer…. cringe). But I decided that I was more interested in doing the reading of, then selling the item and not the selling of the item. And occasionally, my advertising talent will come in […]