I think it’s probably best never to read a book where you disagree completely with the fundamental premise.   The set up in this book is that two ad agencies have merged and both creative directors have to fight for one job over a series of three pitches to big clients.  Many, many years ago I worked in ad agencies and that portion was not what bugged me.   What I couldn’t get past was the fighting for one job.  I’ve had the misfortune of being involved […]