Fittingly for a book about Broadway, Razzle Dazzle takes a big swing. It’s an incredibly ambitious project, covering a wide span of territory, in time if not geography. Geographically, Riedel’s main focus is on a slice of West 44th Street known as Shubert Alley. That’s where the Shubert Organization, owners of 17 Broadway theaters, conduct their business. Founded as a family business by Sam Shubert and his younger brothers Lee and J.J., the company had many up and down periods under their control, which formally […]