On page 36 of Dreyer’s English, author and Random House copy chief Benjamin Dreyer makes use of the fearsome CAPS LOCK key to make a point about never, EVER using an apostrophe to pluralize a word. Having been driven to contemplate felonies by the sight of signs saying, for example, “DVD’s for sale,” this was enough to win my loyalty. However, Dreyer goes on to explain that in Britain these unnecessary punctuation marks are called “greengrocer’s apostrophes,” because you’re likely to find them on signs […]
He had me at apostrophes
Dreyer's English: An Utterly Correct Guide to Clarity and Style by Benjamin Dreyer