Hooked presents a model for designers to create products that “hook” people in, that is makes them not only use your product once, but keep returning over and over. The book presents a pretty actionable model of how to progress in design, when to reward a user and when to ask for investments from the user. There are no new tech insights in this book, but for designers of any kind of product it’s pretty interesting. He starts out by defining habits as the things […]