I wanted to love this one, I really did! Much like my affinity for the dopey little Yugo, I thought I could at least love this book ironically. Unfortunately, I found myself feeling like no Yugo customers found themselves feeling: bland pleasantness. I love a good micro-history, and I love a good world-wide failure, and while this book is well-researched, it just could not hold my attention. Perhaps it was because I listened as opposed to reading, but I frequently felt like I had somehow […]
The Yugo was a lemon, but this lemonade is more Country Time powder than fresh-squeezed
The Yugo: The Rise and Fall of the Worst Car in History by Jason Vuic