For the second time this year, I’m gonna downgrade a book that I probably would have liked better if I had different expectations going in. This time the victim of mis-marketing is Cultish, by Amanda Montell. The book jacket promises: Through juicy storytelling and cutting-edge original research [emphasis mine — auntadadoom], Montell exposes the linguistic elements that make a wide spectrum of communities cultish, revealing not only how cult language affects followers of groups as notorious as Heaven’s Gate but also how it pervades our modern […]