Cannonball Read 18

Sticking It to Cancer One Book at a Time
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Stupid things people do, explained by a smart guy

June 10, 2017 by KimMiE" 3 Comments

First published: 2008 Revised and Expanded: 2010 Recommended for: People whose bosses have just told them they need to give a presentation on Behavioral Economics to some senior marketing leaders Stars: 4. I debated giving it 3 because you can get the same info from TED talks, but walking into my presentation with a hardcover book with pages tagged earned me some points for initiative, so I’m sharing the love. Ok so I didn’t pick this book up by choice, exactly. I work in marketing communications, and the […]

Filed Under: Non-Fiction Tagged With: behavior, behavioral economics, CBR 9, Dan Ariely, economics, KimMiE", marketing, Non-Fiction

KimMiE"'s CBR9 Review No:10 · Genres: Non-Fiction · Tags: behavior, behavioral economics, CBR 9, Dan Ariely, economics, KimMiE", marketing, Non-Fiction ·
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